Common Ground
PLUMETHOUGHTFULLY, TOGETHER.
A neighborhood gathering place with a voice that travels. A flexible poster system and thoughtful photography connect the daily coffee ritual to the wider community.
The starting point
The sample brief begins with a simple question: what should people understand, feel and do? A clear answer guides the identity, the content and the experience.
The details that matter
Identity, art direction and a flexible visual system that works in real life. A useful digital experience, launch assets and guidance for the people who use them.
FormatArt direction
FocusCampaign / Art direction
AvailabilityIllustrative concept